• Understanding of White Hat vs. Grey Hat vs. Black Hat SEO
• Understanding of what is allowed and what is not allowed in SEO.

• Understanding of the difference between Search, Social, and Digital Marketing.
• Understanding of how SEO fits in the bigger picture of Digital Marketing.

• Understanding of On-page Optimization
• Understanding of Off-page Optimization
• Difference between on-page and off-page optimization.

Topic Brief

You will understand Google’s algorithm and how it performs several logical and mathematical calculations to process, organize and display its search results.



Skill(s) the trainee will acquire after completing this topic:

You will understand what SEO Ranking Factors are
You will understand Google algorithm and how it works

• You will understand what Search Engine Optimization is.
• You will understand importance of SEO

• You will have an understanding of the internet.
• You will understand how does Google work.
• You will understand how does Google organize the information.
• You will understand how do search algorithms work.

Topic Brief

You will understand how two main search engines evolved over the years.



Skill(s) the trainee will acquire after completing this topic:

You will understand the history of Google Search
You will understand the history of Bing Search
You will understand how these companies evolved over the years