• Understanding of White Hat vs. Grey Hat vs. Black Hat SEO
• Understanding of what is allowed and what is not allowed in SEO.

• Understanding of the difference between Search, Social, and Digital Marketing.
• Understanding of how SEO fits in the bigger picture of Digital Marketing.

• Understanding of On-page Optimization
• Understanding of Off-page Optimization
• Difference between on-page and off-page optimization.

Topic Brief

You will understand Google’s algorithm and how it performs several logical and mathematical calculations to process, organize and display its search results.



Skill(s) the trainee will acquire after completing this topic:

You will understand what SEO Ranking Factors are
You will understand Google algorithm and how it works

• You will understand what Search Engine Optimization is.
• You will understand importance of SEO

• You will have an understanding of the internet.
• You will understand how does Google work.
• You will understand how does Google organize the information.
• You will understand how do search algorithms work.

Topic Brief

You will understand how two main search engines evolved over the years.



Skill(s) the trainee will acquire after completing this topic:

You will understand the history of Google Search
You will understand the history of Bing Search
You will understand how these companies evolved over the years

• You will understand what Google is.
• You will understand if it’s only a Search Engine or a Company or both.

• You will get to know about different types of searches.
• You will know how many Search Engines are there
• You will know which search engines are important for businesses and SEO

Topic Brief

You will learn how search is a fundamental behaviour of humans and how search for answers, solutions, needs and wants has moved to the digital devices.



Skill(s) the trainee will acquire after completing this topic:

Understanding of how search is a fundamental behavior.
How search has moved to the digital devices.

Topic Brief

You will understand what you need to get started with this course, who is this course for, who should not attend this course, what kind of expectations should a student has from this course.



Skill(s) the trainee will acquire after completing this topic:

You will understand the prerequisites of the course
You will understand if this course is for you or not.

• You’ll know the structure of the course.
• You’ll know how this course progresses.

• You will be introduced to the course.
• You will understand the importance of the course and SEO.

Introduction to SEO !