Topic Brief You will understand the different types of SEO techniques. What is allowed and what is not allowed. What is White Hat and What is Black Hat and how does Grey Hat fits in. Skill(s) the trainee will acquire after completing this topic: Understanding of White Hat vs. Grey Hat vs. Black Hat SEO Understanding of what is allowed and what is...

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Topic Brief You will understand the difference between Search Marketing, Social Media Marketing, and overall Digital Marketing. Skill(s) the trainee will acquire after completing this topic: Understanding of the difference between Search, Social, and Digital Marketing. Understanding of how SEO fits in the bigger picture of Digital Marketing. ...

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Topic Brief You will understand the difference between on-page and off-page optimization and how are they different, yet essential for SEO. Skill(s) the trainee will acquire after completing this topic: Understanding of On-page Optimization Understanding of Off-page Optimization Difference between on-page and off-page optimization. ...

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Topic Brief You will understand Google’s algorithm and how it performs several logical and mathematical calculations to process, organize and display its search results. Skill(s) the trainee will acquire after completing this topic: You will understand what SEO Ranking Factors are You will understand Google algorithm and how it works ...

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Topic Brief You will understand what SEO is and why is it so important in this era of knowledge economy. Skill(s) the trainee will acquire after completing this topic: You will understand what Search Engine Optimization is. You will understand importance of SEO ...

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Topic Brief You will understand how big the internet is and how much information is produced daily all over the world. How Google search organizes this information, how search algorithms work and how does it produce useful responses. Skill(s) the trainee will acquire after completing this topic: You will have an understanding of the internet. You will understand how does Google work. You...

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Topic Brief You will understand how two main search engines evolved over the years. Skill(s) the trainee will acquire after completing this topic: You will understand the history of Google Search You will understand the history of Bing Search You will understand how these companies evolved over the years ...

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