Topic Brief You will understand the different types of SEO techniques. What is allowed and what is not allowed. What is White Hat and What is Black Hat and how does Grey Hat fits in. Skill(s) the trainee will acquire after completing this topic: Understanding of White Hat vs. Grey Hat vs. Black Hat SEO Understanding of what is allowed and what is...

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Topic Brief You will understand the difference between Search Marketing, Social Media Marketing, and overall Digital Marketing. Skill(s) the trainee will acquire after completing this topic: Understanding of the difference between Search, Social, and Digital Marketing. Understanding of how SEO fits in the bigger picture of Digital Marketing. ...

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Topic Brief You will understand the difference between on-page and off-page optimization and how are they different, yet essential for SEO. Skill(s) the trainee will acquire after completing this topic: Understanding of On-page Optimization Understanding of Off-page Optimization Difference between on-page and off-page optimization. ...

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Topic Brief You will understand Google’s algorithm and how it performs several logical and mathematical calculations to process, organize and display its search results. Skill(s) the trainee will acquire after completing this topic: You will understand what SEO Ranking Factors are You will understand Google algorithm and how it works ...

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Topic Brief You will understand what SEO is and why is it so important in this era of knowledge economy. Skill(s) the trainee will acquire after completing this topic: You will understand what Search Engine Optimization is. You will understand importance of SEO ...

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Topic Brief You will understand how big the internet is and how much information is produced daily all over the world. How Google search organizes this information, how search algorithms work and how does it produce useful responses. Skill(s) the trainee will acquire after completing this topic: You will have an understanding of the internet. You will understand how does Google work. You...

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Topic Brief You will understand how two main search engines evolved over the years. Skill(s) the trainee will acquire after completing this topic: You will understand the history of Google Search You will understand the history of Bing Search You will understand how these companies evolved over the years ...

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Topic Brief You will get to know Google as a company, its parent company Alphabet and as a Search Engine giant as well. Skill(s) the trainee will acquire after completing this topic: You will understand what Google is. You will understand if it’s only a Search Engine or a Company or both. ...

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Topic Brief You will understand about different types of searches and the search engines available in the market. You’ll also know about the main search engines for the businesses and SEO. Skill(s) the trainee will acquire after completing this topic: You will get to know about different types of searches. You will know how many Search Engines are there You will know which...

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Topic Brief You will learn how search is a fundamental behaviour of humans and how search for answers, solutions, needs and wants has moved to the digital devices. Skill(s) the trainee will acquire after completing this topic: Understanding of how search is a fundamental behavior. How search has moved to the digital devices. ...

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Topic Brief You will understand what you need to get started with this course, who is this course for, who should not attend this course, what kind of expectations should a student has from this course. Skill(s) the trainee will acquire after completing this topic: You will understand the prerequisites of the course You will understand if this course is for you or...

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Topic Brief You will understand the structure of the course, how to proceed with the course, what to expect and how to prioritize the learning for maximum impact. Skill(s) the trainee will acquire after completing this topic: You’ll know the structure of the course. You’ll know how this course progresses. ...

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Topic Brief You will understand the importance of the course and how it can help you earn money. Skill(s) the trainee will acquire after completing this topic: You will be introduced to the course. You will understand the importance of the course and SEO. ...

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Introduction to SEO ! SEO stands for Search Engine Optimization, it refers to techniques or practices of making the website user and search engine focused, and getting targeted traffic from it by positioning the website higher in the search engines. Search engine is software or machine which we use to search for certain keywords or phrases or getting knowledge about something like Google,...

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